It's time for businesses to rethink their brand recognition strategies. You distribute flyers, drivers make rounds in wrapped trucks, advertisements appear in the local newspaper, and perhaps you'll even sponsor a few events. However, something has been missing. All of your marketing (along with everyone else's) has been done at a high level, and your customers are becoming desensitized to it.
1. Mats with logos make an Emotional Impression
Bold color and the unexpected attract the human eye. What do your customers not expect from you? At their feet is branding.
When your customers and visitors walk into your facility and are greeted by a logo mat, their eyes are drawn down to see what they're about to walk on. What starts as a primal subconscious question, "What's that?" evolves into full processing of your company logo. People are more likely to remember your business in the future because the mat provided a unique experience when entering your office.
2. These Mats Are Stunning and Can Be Customized
These mats don't just leave a positive psychological impression; they also leave a positive aesthetic and manufacturing impression. Each one is one-of-a-kind because it was created with your company's name and logo in mind. Your brand's colors are printed in vibrant shades that will withstand heavy foot traffic.
People understand these messages when they see such beautifully crafted mats at a business's entrance:
- A company that cares enough to brand a welcoming entrance mat must have high standards and will treat guests and customers with respect.
- This is a company that takes pride in its work and culture.
- I'm about to walk into a friendly environment.
- This is a respectable and professional workplace.
3. Keep Your Floors Clean With Commercial Logo Mats
Although these mats are attractive, they also serve another purpose: they assist in keeping your workplace's floors clean. Dirt and debris on the soles of guests' shoes are scraped off when they walk over your logo mat. This ensures that filth is not tracked into your establishment. Customers will be impressed by your establishment's cleanliness, unaware that their walk over the mat contributed to it.
4. They assist in the safety of your employees and visitors.
The safety of your employees and visitors is critical. When bad weather hits town, these mats provide a buffer for those entering your building, assisting in the removal of water from the bottoms of their shoes. This will help you avoid costly litigation by reducing the likelihood of slip and fall accidents on your business premises.
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Floor mats could save you money
You can save money on maintenance by using floor mats. You won't have as many trips to the steam cleaner or polisher for your hard floors. You won't need to clean your floors as often, and your company will be able to save a lot of money.
Custom logo rugs are not only economical but also provide a welcoming atmosphere by brightening up your space. You can even use logo mats to promote your company. They can help prevent slips and falls, which will save you money. If someone is hurt or falls, they may be responsible for their medical bills. You will also need to pay them for their injuries if your environment was unsafe.
If your facility looks tired and unclean, customers may be less likely to return. If your customers feel comfortable walking into your facility and feeling confident they made the right decision by doing business with you, it is a positive thing. It makes it easier to create a good impression on your customers and gain their trust.